Description
As a Marketing Operations and Demand Manager at Snowflake, you will actively contribute to the global demand generation strategy, drive pipeline growth, and manage marketing automation tools such as Marketo, Zoom Webinars, and On24.
You will own Marketo and help with campaign execution, including email nurture, newsletters, trigger campaigns, webinars, PPC, social media, virtual events, hands-on workshops, and lead generation.
Your responsibilities will include:
- Planning: Oversee the planning, execution, and optimization of campaigns to deliver on aggressive pipeline targets
- Marketo: Oversee overall Marketo instance health, workspace and folder organization, compliance, user permissions, and technical administration
- Operations: Manage and optimize the Marketo instance, including creating smart lists, audience segments, emails, landing pages, and setting up end-to-end campaign tracking
- Webinars: Design end-to-end campaigns for webinars, virtual events, and workshops
- AI/Pilot: Leverage AI for all aspects of campaign creation and pilot new channels and platforms
- Campaign Management: Develop, execute, and measure multi-channel integrated demand generation campaigns
- Reporting: Set key performance indicators (KPIs), track engagement, and analyze attribution
- Nurturing: Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel
- Program Management: Oversee end-to-end execution of objectives from initial planning to reporting
Requirements:
- Minimum 5 years of Marketo Admin experience
- Minimum 3 years of Demand experience
- Marketo/Adobe Marketo Engage Architect certification is required
- BA/BS in Marketing, Computers, or related field is preferred
- Understanding of the observability and engineering audience
- Experience program-managing large-scale webinars and virtual events
- Demonstrated track record of driving significant growth in demand and pipeline
- Extensive marketing tech stack experience, including Marketo, Salesforce, ON24, and more