Description
The Walt Disney Company's Enterprise Media and Marketing team is seeking a Lead Analyst, Marketing Data Product to join their Performance Marketing arm. As a Lead Analyst, you will facilitate the delivery of the product roadmap, plan and execute the creation of innovative campaign planning tools, complex data science workflows, and elegant web applications. You will work closely with marketers, software engineers, data scientists, and analysts to execute highly data-driven marketing campaigns and tactics.
Responsibilities:
- Maintain product roadmaps for a wide array of Performance Marketing tools; drive progress towards goals
- Live and breathe data – be the subject matter expert and owner for the majority of performance marketing datasets
- Build and improve data pipelines alongside data engineering
- Conduct high-level product and project management: create and track initiatives, write and approve technical user stories, coordinate efforts between different groups to ensure alignment and delivery
- Collaborate with software and data engineers to execute improvements to existing processes and tools (and innovate by creating new ones)
- Innovate and constantly refine how data and insights are communicated to the team and stakeholders – simplify and expand existing dashboards and solutions to increase use and impact
- Facilitate work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
- Leverage AI and LLMs to build prototypes and tools in collaboration with the broader team
Requirements:
- Bachelor’s and/or Master’s degree in a relevant subject area, such as Computer Science or Business Analytics
- 7+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
- Advanced expertise with SQL
- Experience working with data visualization tools such as Tableau, Looker, or Power BI
- Experience with workflow tracking or project management tools such as Airtable
- Familiarity with data and software engineering processes and principles; loose knowledge of Python or similar scripting languages
- Knowledge of ad platforms, including Google Ads, Meta, Innovid, and DSPs (Google Display Video, The Trade Desk, Yahoo)
- Ability to manage multiple projects effectively and meet deadlines
- Proven critical thinking and problem-solving skills
Preferred Qualifications:
- Knowledge of digital ad serving, tracking, and implementation
- Experience with Spark and big data processing technologies
- Experience building full-stack applications
The hiring range for this position in Burbank, California is $141,900.00 - $190,300.00 per year.