Description
As the EMEA Marketing Communications Specialist for 3M's Home Improvement brands, you will lead strategy and execution to drive growth and strengthen brand performance across the region.
You will deliver locally relevant and insight-led campaigns, build a social-first and integrated marketing approach, and partner with country and global teams to ensure communications, content, and campaign toolkits meet commercial objectives and consumer needs.
Key responsibilities:
- Deliver high-impact consumer communication campaigns across EMEA.
- Own home improvement brands end-to-end, including strategy, planning, activation, and performance measurement.
- Partner with Global teams to shape toolkits, assets, and future campaign development for EMEA needs.
- Deliver integrated campaigns across paid, owned, and earned channels.
- Work with agency partners across creative, media, social, PR, and production.
- Drive a locally relevant CX model, rooted in country priorities, insights, and business objectives.
- Apply a social-first marketing approach, including always-on content, creator partnerships, and social commerce.
- Manage allocated CX budgets with clear ROI focus.
Requirements:
- Bachelor's degree or higher in Marketing, Communications, Business, or a related field.
- Significant experience in brand, integrated, or consumer marketing within CPG or other leading consumer brand environments.
- Experience developing locally relevant, insight-led campaigns aligned to business objectives.
- Strong expertise in social-first strategy and integrated campaign delivery across channels.
- Strong analytical skills, including campaign measurement, KPI tracking, and turning insights into action.
- Fluent in English; additional major EMEA language skills are an advantage.