Description
We're looking for a Content Lead to join our team at Dineout Mag, a food and beverage media arm of Dineout. As a Content Lead, you will be responsible for leading the creative strategy for the platform, creating engaging F&B content for Instagram, and managing a team of creatives.
Responsibilities:
- Lead creative strategy for the platform, covering engaging F&B content for Instagram to meet content metrics and revenue targets
- Collaborate closely with the production team and post-production to ensure written content aligns seamlessly with visual elements
- Maintain a consistent posting schedule and adhere to content calendars to ensure regular and timely updates
- Stay attuned to Pune's ever-evolving food scene and translate these experiences into engaging written content
- Attend food events, tastings, and restaurant openings to gather first-hand information for posts
- Monitor Instagram analytics to track the performance of different types of posts and adapt strategies accordingly
- Manage and mentor a team of creatives, overseeing their growth within the organisation
Requirements:
- Minimum of 3 years of experience in writing for digital or print food or lifestyle platforms
- Excellent writing and communication skills, instinctive design sensibility, and overall understanding of good quality, original content
- Familiarity with Instagram's features, trends, and best practices
- Passion for food and deep understanding of Pune's culinary landscape
Benefits:
- Equal opportunity employer
- Consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by law