Description
As Social Media Manager for Lipsy, a wholly owned brand of NEXT, you will lead the day-to-day execution of brand and campaign activity, ensuring storytelling, content, and influencer strategies are aligned, dynamic, and distinctly on-brand.
The salary for this position is competitive.
Brand Strategy & Campaign Delivery
- Lead integrated marketing campaigns across social, email, and influencer channels.
- Maintain the voice and visual identity across all marketing channels as a brand guardian.
- Support and optimise paid and organic social media performance, understanding key drivers of engagement and results.
- Brief and direct social shoots, managing the process from initial briefing to on-set direction.
- Create engaging, audience-first social content to bring product stories to life.
- Stay ahead of cultural and social trends, identifying relevant creators, moments, and content opportunities.
Leadership & Collaboration
- Manage and support two direct reports: the Marketing & Social Media Executive and the Content Creator.
- Collaborate closely with PR, ecommerce, creative, buying, and design teams to ensure total brand consistency.
- Evolve the influencer strategy by cultivating relationships with new talent and ensuring meaningful partnerships.
- Report on campaign performance using creative insight and data analysis to provide recommendations for future improvement.
Technical Requirements
- Proven experience in a similar marketing or brand role, ideally within the fashion, beauty, or retail sectors.
- Strong passion for content, culture, and storytelling with a focus on digital platforms.
- Proven ability to brief and direct content creation specifically across TikTok and Instagram.
- Experience in managing and mentoring junior team members.
- Keen trend-spotter with a sharp eye for new influencers, platforms, and visual directions.
- Excellent copywriting skills and clear understanding of brand tone of voice.
- Confident using performance insights to guide content and strategy decisions.
- Highly organised, proactive, and comfortable working at pace with cross-functional teams.
Benefits
- 25% off most NEXT, MADE, Lipsy, Gap, and Victoria's Secret products.
- 10% off most partner brands and up to 15% off Branded Beauty.
- Hot deals and exclusive offers from over 3,500 retailers through the online benefits platform.
- Company performance-based bonus.
- Early VIP access to sale stock via Direct to Desk.
- Life assurance.
- Sharesave scheme.
- Annual Travel Card Loan.
- Sample Sales.
- Fantastic L&D opportunities.
- Flexi-Hour Scheme.
- Direct to Work - Discount online and in-store, collect items the next day for free.
- Support Networks - Access to Network Groups.
- Wellhub - Discounted flexible monthly gym memberships.