Description
We are seeking a Social Media Manager to transform social media into a strategic business capability that builds industry influence, strengthens reputation, creates demand, and connects the organization with key audiences.
The successful candidate will define and lead the company's global social media strategy across organic, paid, internal, and external channels, creating a distinctive and modern social presence that positions the organization as a trusted authority in the energy industry.
Key responsibilities include:
- Developing and executing a global social media strategy to strengthen brand awareness, establish industry thought leadership, engage key B2B audiences, and drive demand generation
- Building the company's social presence as a trusted industry authority, creating engaging and audience-first content around market trends, technical expertise, customer stories, and thought leadership
- Leading the development, creation, and distribution of platform-native social content, including executive thought leadership, video, visual assets, employee stories, event content, and customer advocacy
- Managing paid social strategy and performance, including account targeting, audience development, campaign execution, optimization, budget management, and reporting
- Partnering with leaders and subject-matter experts to strengthen executive visibility and amplify technical expertise through social channels
- Building and scaling an employee advocacy program, providing clear content, guidance, and enablement for employees to engage authentically online
- Measuring and optimizing performance across reach, engagement, share of voice, audience growth, influence, account engagement, demand contribution, and brand impact
The ideal candidate will have 6+ years of experience in social media, digital strategy, brand, content, communications, or integrated marketing leadership, with experience building and scaling enterprise-level social media programs in a B2B SaaS, technology, energy, or complex and highly technical environment.
We offer a dynamic and supportive work environment that values ownership, integrity, and innovation, with opportunities for professional growth and development.