Description
We are seeking a Regional Media Planning Lead to drive profitable growth through best-in-class execution of Diageo's Connected Reach strategy.
The successful candidate will lead the end-to-end regional media planning, activation, and optimisation for the [Whiskey / Guinness / Vodka / Tequila / Gin / Rum / Liqueurs] category.
Key Responsibilities:
- Strategy & Planning: Own the development and deployment of integrated regional media plans across Paid Media, Retail Media, Social, and Creator channels.
- Activation & Performance: Oversee execution of integrated full-funnel media plans, ensuring optimisation of investment to maximise reach, effectiveness, and ROI.
- Data, Audience & AI Enablement: Accelerate adoption of data-driven audience strategies to improve targeting precision and business impact.
- Retail Media Integration: Co-lead Retail Media strategy with the Regional Retail Media Manager.
- Governance & Compliance: Ensure full compliance with the Diageo Marketing Code, Trusted Marketplace, data privacy, and brand safety standards.
- Stakeholder & Agency Leadership: Lead and influence cross-functional stakeholders, including in-market teams, global teams, and agency partners.
Qualifications & Leadership:
- 8+ years' experience in media planning, activation, digital marketing, or media agency leadership.
- Strong experience managing significant media investments and delivering measurable improvements in media effectiveness, ROI, and business performance.
- Proven success driving media transformation through digital innovation, automation, AI-enabled solutions, and cross-functional collaboration.
Technical Skills & Knowledge:
- Deep expertise across Paid Media, Programmatic, Social, Search, Video, with a strong working knowledge of Retail Media ecosystems.
- Strong understanding of media effectiveness, audience strategy, measurement frameworks, and data-driven decision-making.