Description
CRED is an exclusive community for India's most trustworthy and creditworthy individuals, where members are rewarded for good financial behavior. The company aims to create a community centered around trust, where being trustworthy is the norm.
As a copywriter at CRED, you will be responsible for building frameworks, briefs, and standards that make writing sharper and more consistent. You will evolve and scale CRED's voice across product, marketing, campaigns, and comms, and raise the standard. You will also run initiatives independently, translate high-level direction into sharp briefs, and give sharp, decisive feedback.
Responsibilities:
- Build frameworks, briefs, and standards for writing
- Evolve and scale CRED's voice across product, marketing, campaigns, and comms
- Run initiatives independently
- Translate high-level direction into sharp briefs
- Give sharp, decisive feedback
- Drive narratives for major launches
- Bring clarity in ambiguity
Requirements:
- Understand tone, semiotics, and psychology behind language
- Thinker who knows the difference between humor and wit, confidence and noise
- Operate independently without heavy direction
- Bring a point of view and defend it
- Give decisive feedback without waiting for permission or tenure
Life at CRED:
- Work with the best talent around you
- In-house pantry with lunch and dinner provided
- Paid sick leaves and comprehensive health insurance
- Transparent processes and no job designations
- Salaries paid before joining date