Director, Marketing

We are seeking a bold, strategic, and experienced Director, Marketing to join the Visa Commercial Solutions Marketing team. This newly based role in Atlanta, sits at the intersection of vision and execution , responsible for developing and connecting go-to-market strategies across multiple commercial segments, leading a distributed team across the US and London, and driving cohesive, integrated marketing programs that deliver measurable business impact.

Key Responsibilities

• Architect and lead integrated go-to-market strategies across multiple commercial segments, including Large Corporate & Middle Market, Direct to Corporate, B2B Acceptance, and B2B Travel
• Identify and leverage common themes, synergies, and opportunities across segments to build cohesive, high-impact GTM motions
• Serve as a strategic thought partner to segment leads, product teams, and sales leadership , aligning marketing strategy to business priorities
• Drive flawless execution of commercialization programs from brief through measurement, ensuring consistency and quality at every stage
• Team Leadership & People Management of four employees
• Lead, mentor, and develop a geographically distributed marketing team spanning the US and London
• Foster a high-performance team culture rooted in collaboration, accountability, and continuous learning
• Navigate time zones, regional nuances, and cultural differences to maintain team cohesion and momentum across a distributed operating model

Strategic Marketing & Commercialization

• Set the vision and framework for how VCS products and solutions are positioned and brought to market across B2B segments
• Lead the development of differentiated, insight-led marketing strategies that accelerate segment growth and deepen client engagement
• Oversee the creation of go-to-market assets, including sales enablement materials, campaign frameworks, and segment-specific content strategies

Cross-Functional Stakeholder Leadership

• Build and sustain strong executive-level relationships across VCS marketing, product, sales, strategy, and global teams
• Lead and contribute to cross-functional planning sessions, business reviews, and strategic working groups
• Represent the marketing function in senior leadership forums, communicating program strategy, performance, and investment priorities

Analytics, Insights & Performance

• Establish clear KPIs and success metrics for commercialization programs across segments
• Leverage data, market intelligence, and customer insights to continuously refine strategy and improve ROI
• Deliver executive-level reporting and recommendations that inform resource allocation and strategic decision-making

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree strongly preferred
• 8–12+ years of progressive marketing experience, with a minimum of 4–5 years in a leadership or director-level role
• Demonstrated success leading and developing high-performing teams, including distributed or cross-regional teams
• Deep expertise in B2B go-to-market strategy, commercialization, and integrated marketing execution
• Proven ability to operate in complex, matrixed organizations and drive alignment across multiple stakeholders and business units
• Exceptional strategic thinking skills with the ability to translate ambiguity into clear, actionable plans
• Strong executive presence and communication skills, with experience presenting to and influencing senior leadership
• Ability to effectively manage across time zones and geographic regions (U.S. and London)

Preferred

• Experience in financial services or payments marketing
• Deep familiarity with B2B commercial segments (Corporate, Middle Market, Travel, Acceptance)
• Track record of building and scaling GTM programs across multiple product lines or customer segments
• Proficiency with marketing analytics platforms and performance reporting tools
• Experience managing agency relationships and external partners

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $194,000.00 to $ 310,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.