Description
Logitech is seeking a dynamic, seasoned, highly collaborative marketing professional to play a pivotal role driving Logitech's expansion in the government industry vertical.
In this role, you will craft strategic marketing and communications plans and programs, serving as the linchpin across a global matrixed organization and collaborating with cross-departmental colleagues to elevate Logitech's position in the marketplace.
Key Responsibilities:
- Create marketing strategies, integrated campaigns, and programs to build awareness, drive demand, and nurture qualified government IT decision-maker leads
- Provide deep insights into the target IT decision maker buyer and influencer audiences, buying process and considerations, and stay abreast of the latest government technology procurement regulations and trends
- Develop, direct the development of and maintain a body of compelling marketing content and collateral
- Partner with channel marketing and sales enablement colleagues to develop robust co-marketing and enablement initiatives and resources
- Collaborate with partnership marketing, communications and business development colleagues to identify and engage key alliance partners, industry organizations and influencer communities
- Analyze campaign performance to measure impact, optimize spend, and shape strategy
Key Qualifications:
- Exceptional proven relevant B2B vertical marketing experience in the technology sector
- Deep understanding of and experience marketing to the government IT decision maker buyer and channel partner audiences in the US and global markets
- Channel marketing experience
- Team/interpersonal: ability to collaborate and influence across functions and groups in a highly matrixed, growing organization and with external agencies and partners
- Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
- Communication: excellent writing, editing, presentation and public speaking skills
- Strong analytical skills
- Track record of delivering exceptional business results
- Bachelor's degree or equivalent industry experience
Location:
This is a full-time hybrid role and we are open to candidates in the San Jose and Irvine (CA); Dallas (TX) and Doral/Miami (FL) Metro Areas.
Travel:
This role requires approximately up to 20% travel for internal meetings & team events, industry conferences (as required/needed), and on-site events.
Compensation:
This position offers an annual salary of typically between $150K and $220K depending on location and experience.
Benefits:
Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave.