Description
Later is seeking a strategic and creative Social Media Manager to own client outcomes across platforms. The ideal candidate will be able to guide content creation, anticipate client needs, and communicate performance insights effectively.
Responsibilities
- Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
- Set and track content goals aligned with client objectives (awareness, engagement, conversion)
- Communicate performance insights and next steps clearly to internal and external teams
- Anticipate client needs and proactively pitch new ideas, formats, and campaigns
- Guide the content process from concept to execution,briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
- Ensure content feels social-first, timely, and tailored to each platform
- Collaborate closely with design, video, and influencer teams to bring ideas to life
- Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
- Engage in community management,responding to comments, shaping tone, and joining real-time cultural conversations
- Post live during events, drops, or key cultural moments when applicable
Requirements
- 5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement
- Proven track record of independently managing and growing a social media presence for a large B2C brand
- Previous agency experience managing client relationships
- Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences
- Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact
- A natural desire to be active on social media is essential
- Ability to think creatively and generate innovative content ideas
- Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Bachelor’s degree in Marketing, Communications, or a related field is preferred
Benefits
- Competitive salary ($90,000 - $100,000)
- Opportunity to participate in various benefits plans