Description
We are looking for a YouTube Thumbnail Designer to join our WhatCulture team. As a leading brand in pop culture media, WhatCulture covers various fandoms through its YouTube channels, which have over 8 million subscribers.
The successful candidate will report to the Head of Video and work across our portfolio of channels. The main responsibilities include:
- Designing and creating video packaging for YouTube and social media platforms
- Collaborating with teams to translate video topics and scripts into compelling thumbnails
- Pitching thumbnail concepts and video ideas
- Analysing data from YouTube Studio and studying A/B test results to understand what works for our audience
- Researching competitors and the wider YouTube landscape to discover trends and best practices
- Sourcing, editing, and enhancing images using professional editing tools
- Creating template and visual styles for the team to use
- Performing other graphic design tasks such as creating templates for social media posts and poster designs
The ideal candidate will have:
- A good portfolio and proven track record of producing high-quality, high-performing, and data-driven YouTube thumbnails
- Strong understanding of YouTube analytics and how to use it to improve future creative decisions
- Deep knowledge of audience psychology and behaviour
- Awareness of graphic design principles like visual hierarchy and colour
- Knowledge of Adobe CC
In return, we offer:
- Uncapped leave
- Enhanced parental leave
- Discounted rates with dental care and private medical care
- Bonus scheme
- Refer-a-friend scheme
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future with our Share Incentive Plan
- Salary sacrifice pension scheme up to 5% match
- Brand new office with multiple bespoke studios, break area with games, and free on-site gym
- Free drinks and snacks in our office
The expected salary range for this role is £26,500 - £30,000.
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