Demand Generation Manager

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact.

We are looking for a Demand Generation Manager to lead integrated marketing campaigns that drive acquisition and adoption initiatives for the Snowflake platform. You will own and execute campaigns that include: thought-leadership, virtual events/webinars, virtual labs, web experiences and more; and deliver tailored marketing messages to key personas, in alignment with business objectives.

Responsibilities:

• Integrated Marketing Campaign Ownership: Own and lead EMEA Demand Generation Plan for the Snowflake Platform product areas from awareness to pipeline.
• Campaign Management: Execute and optimise multi-channel demand generation campaigns, including webinars and hands-on labs, email marketing, content marketing, social media and paid advertising.
• Reporting and Performance Analysis: Use performance data and marketing insights to optimize channel mix, conversion rates, and ROI.
• Implement structured testing methodologies to increase the demand generation processes and impact.

Requirements:

• Minimum 3-5 years developing & executing integrated marketing campaigns.
• Experience in planning, promoting, and executing high-impact webinars tailored to enterprise prospects.
• Strong project management and hands-on execution skills, with a focus on metrics and details driven accuracy.
• Ability to craft compelling and persuasive content for a variety of formats.
• Highly collaborative, with a natural ability to align multiple marketing, product and sales functions and global/regional stakeholders in a fast-paced, high-growth environment.
• Expertise in data storytelling and executing across channels to create a customer-focused experience.
• Experience with martech tools for running campaigns (e.g. Marketo, Salesforce, ON24, AEM).
• Experience implementing AI capabilities for demand generation workflows, that accelerate conversion and unlock new growth opportunities.