Description
As a Country Activation Marketer at 3M, you will play a key role in marketing for the Industrial Adhesives and Tapes division in Sumaré/SP.
Your main responsibilities will include:
- Driving local market growth by shaping marketing plans, gathering competitive and customer insights, and ensuring country-specific requirements are reflected in programs and portfolio decisions.
- Executing country-level demand generation through localized communications, media, social, and events to build awareness, grow audiences, and convert demand through channel partners.
- Supporting go-to-market execution with channel communications, training, eCommerce readiness, syndication, and partner prioritization to strengthen sales enablement and channel performance.
- Leading local promotional and product support by aligning with sales and area teams on calendars, translations, technical content, training, and local market requirements.
- Defining and coordinating execution of market/customer analysis, and reporting on findings to guide business decisions.
- Implementing marketing tactics around product, channel, pricing, and promotions, and executing efforts identified on the marketing plan.
To be successful in this role, you will need:
- A Bachelor's degree
- Experience in Marketing, strategic planning, and commercial execution
- Experience in demand generation campaigns and go-to-market initiatives
- Strong analytical skills to gather market, customer, competitor, and channel insights to support business decisions
- Ability to collaborate with sales, regional teams, and channel partners to support launches, training, promotions, and sales enablement
- Advanced English level
Additional qualifications that could be beneficial include:
- Experience with eCommerce readiness, content syndication, and channel partner enablement
- Knowledge of product launch processes, localized communications, and promotional campaign execution
- The ability to convince and engage sales teams
- B2B experience
- Intermediate Spanish
This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M office in Sumaré/SP, with up to 35% travel.