Description
Dow Jones is building a new video business, rooted in the authority of The Wall Street Journal, Barron's, MarketWatch, and Investor’s Business Daily. We are looking for a Video Audience Strategist to help build how this new business finds its audience, builds habits, and turns that audience into a sustainable business.
You will be part audience strategist, part commercial architect, part creative partner to the programming team. Your focus will be on YouTube and connected TV, distribution, and optimization.
Responsibilities:
- Determine the YouTube channel architecture for the new network
- Lead and operate Dow Jones' YouTube presence
- Develop and execute long-term channel and platform audience growth strategy
- Serve as the network's primary liaison with YouTube and other strategic platforms
- Build the audience flywheel connecting full episodes, live programming, clips, search, creator partnerships, and cross-promotion
- Establish packaging as a repeatable creative discipline
- Lead a rigorous testing program
- Partner with the Head of Programming to bring audience sizing, competitive analysis, and format-market fit into the greenlight process
- Set and lead the video monetization strategy
- Build the subscription-funnel strategy
- Define the metrics and reporting cadence leadership uses to manage the slate
- Build the audience and distribution function as the business scales
Requirements:
- 8+ years across audience development, platform strategy, digital-video growth, or monetization
- Experience inside a major platform, a sophisticated creator-led company, or a publisher that has built meaningful digital-video scale
- Expert fluency in YouTube discovery and performance, plus working knowledge of connected TV and FAST
- Accountability for a business outcome
- Experience working directly with on-camera talent and creator partners
- A genuinely collaborative style
- Fluency across the creator economy and established media
- An understanding of operating in an editorially serious environment
- Comfort with ambiguity