Description
We are seeking a Regional Brand Marketing Manager to join our team. As a Regional Brand Marketing Manager, you will be responsible for developing and executing brand marketing strategies across various regions.
Responsibilities
- Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence brand marketing strategies and execution
- Create inclusive and culturally relevant Brand Marketing communications and experiences that authentically reflect and celebrate diverse communities within the region
- Identify emerging consumer trends and opportunities for Red Bull Marketing to activate consumers in new and exciting ways
- Protect brand equity by ensuring all local brand efforts are executed in line with national/global strategy and guidelines
- Develop and execute innovative, insight-driven 360° local marketing occasions and consumer activation plans that drive product demand, increase awareness, and build brand equity
- Own creative asset development, brief writing, and approval processes for distinctive assets seen in-store, online, and in the field
- Ensure consistency of strategy across each campaign element, building tools and resources that drive “best-in-class” execution
- Drive Occasion strategies across work, socializing, study, fitness, and gaming by translating insights into integrated, cross-functional campaigns
- Collaborate with regional Sports, Culture, and Media Network teams to optimize outcome of brand initiatives
- Contribute to National Brand Marketing best practices by building clear KPIs, consistently tracking results, and sharing learnings throughout campaign development and execution
- Lead translation of National campaigns into Regionally relevant strategies and execution plans
- Support strategically identifying the most relevant local “big moments” to win in priority markets, and close gap vs key regional goals
- Lead all regional product launches, building and developing cross-functional plans within the region
- Ensure regional look and feel utilizes national marketing assets when possible while also following national/global creative guidelines
- Leverage national programming to drive sales in regional retail accounts
- Provide Advertising Team local insights to guide the planning and execution of regional advertising plans
- Consult on media plans and creative to ensure that media mix and creatives will resonate with local consumers
- Develop clear creative briefs to ensure agencies deliver world-class creative output
- Ensure consistency of strategy across each campaign element, driving “best-in-class” execution
- Develop appropriate and measurable marketing objectives for all campaigns
- Closely manage Brand Marketing budgets within the region
- Consistently monitor and share competitive marketing activations with National Brand team
Requirements
- 4+ years of brand marketing experience
- Strong experience in consumer marketing and retail activation, preferably in a CPG environment
- Understanding and working knowledge of digital and social media
- Experience curating and implementing strategies in local markets
- Experience managing budgets and working with traditional and non-traditional brand marketing strategies
- Project management experience delivering projects from ideation to execution
- Success in collaborative and creative environments
Benefits
- Comprehensive Medical, Dental, and Vision Plans
- 401k Match
- Family Leave
- PTO and Paid Holiday Schedule
- Pet, Legal, and Life Insurance
- Tuition Reimbursement