Description
This role serves as the General Manager of one of Adobe’s most strategic global agency alliances, WPP, with end-to-end accountability for strategy, growth, and business performance.
Operating as the senior-most leader for the partnership, this executive will define and execute a multi-year vision to scale revenue, expand market influence, and drive co-innovation across Adobe’s cross-cloud ecosystem.
The GM will own the alliance as a business,shaping joint investments, orchestrating global go-to-market (GTM), and ensuring measurable outcomes across pipeline, bookings, and customer success.
Key Responsibilities
General Management & Alliance Strategy
- Own the global alliance as a business, including vision, strategy, and multi-year growth plan aligned to Adobe’s corporate priorities
- Define and drive joint investment strategy, ensuring focus on highest-value opportunities across industries, geographies, and solution areas
- Identify, incubate, and scale new revenue streams, business models, and innovation opportunities
Revenue Growth & Market Expansion
- Lead end-to-end revenue accountability, including partner-influenced pipeline, bookings, and long-term growth targets
- Architect and scale global co-sell motions, including alignment with hyperscalers and ecosystem partners, to increase deal velocity and win rates
- Personally engage in strategic deal shaping, executive sponsorship, and closing of high-impact opportunities
Executive Leadership & Influence
- Serve as the primary executive relationship owner with the partner, building deep, trust-based engagement at the C-suite level
- Align partner executives with Adobe’s senior leadership to drive shared priorities, investments, and accountability
- Represent the alliance externally through industry events, thought leadership, and executive forums
Joint Solutions & Category Leadership
- Lead the development and global GTM of differentiated joint offerings that deliver measurable customer outcomes – needs familiarity with agency services offerings and associated Mar-Tech/Ad-Tech.
- Champion Adobe’s cross-cloud strategy within the partner ecosystem to accelerate adoption of integrated solutions
- Position the alliance as a market leader through co-innovation, IP development, and industry-specific solutions
Global Operating Model & Governance
- Establish and adhere a world-class governance model, including executive steering committees, QBRs, and performance management frameworks
- Own and drive a balanced scorecard across pipeline, bookings, partner practice growth, and customer success metrics
- Ensure operational excellence and consistency across regions while enabling local market agility
Field Alignment & Team Leadership
- Lead and inspire a high-performing, globally distributed team (direct and matrixed) supporting the alliance
- Drive tight alignment between Adobe field sales and partner teams to maximize market coverage and impact – be a change agent
- Build scalable engagement models that increase leverage, efficiency, and speed of execution
Experience & Leadership Profile
- 15+ years of experience in global alliances and global agencies, strategic partnerships, and/or enterprise sales leadership
- Proven success operating with global accountability for revenue growth and partnership performance at scale
- Demonstrated ability to influence C-level executives and lead within complex, matrixed global organizations
- Strong commercial acumen, including pipeline development, deal structuring, and forecasting
- Experience leading global teams and driving cross-functional execution in high-growth environments
- Recognized as a thought leader with strong executive presence, communication, and negotiation skills
- Experience working with or within global agency ecosystems strongly preferred