Description
As the Philippines Marketing Manager at Cricut, you will own the brand and marketing execution in-market , driving awareness, engagement, and sales across digital and retail channels.
Key Responsibilities:
- Own and execute Cricut’s marketing strategy for the Philippines, driving brand awareness, engagement, and sales
- Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
- Build and manage relationships with local influencers, content creators, and community leaders in the DIY and lifestyle space
- Plan and execute always-on social media presence across key platforms (Facebook, Instagram, TikTok, YouTube, etc.)
- Shape paid media strategy and provide creative direction while working with agencies or partners on execution
- Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
- Plan and execute offline activations including events, workshops, and retail experiences to drive brand engagement and sales
- Create and adapt locally relevant content and storytelling that resonates with Filipino audiences
- Monitor, analyze, and report on marketing performance , and use data to continuously improve results
- Manage marketing budgets with a strong focus on ROI and efficiency
- Serve as the local market expert, providing insights on consumer behavior, platform trends, and competitive activity
Qualifications:
- Minimum 6+ years of experience in marketing within consumer, lifestyle, FMCG, or e-commerce brands
- Proven experience driving brand awareness and engagement in the Philippines market
- Strong hands-on experience in social media marketing, including content strategy and community management
- Experience managing influencer and creator partnerships end-to-end
- Solid understanding of paid media (Meta, TikTok, Google) able to guide strategy and evaluate performance
- Familiarity with Philippine e-commerce platforms such as Shopee, Lazada, and TikTok Shop
- Strong analytical and data-driven mindset
- Ability to manage multiple priorities in a fast-paced environment
- Strong communication skills in English
- Comfortable working in a lean, fast-moving, startup-like environment