Description
We are seeking an experienced Sr. Manager who can elevate TR's digital experience through strategic personalization.
As Senior Manager, Website Optimization & Personalization, you will own the end-to-end strategy, capability building, and execution of our personalization program,serving as the primary domain expert and strategic partner to our Senior Director of Web Experience Strategy & Optimization.
Strategic Personalization Leadership
- Own the personalization strategy and vision for Thomson Reuters' digital properties, translating high-level business goals into a concrete, sequenced roadmap.
- Move the organization from one-size-fits-all messaging toward more sophisticated audience segmentation, content targeting, and journey customization.
- Build the foundational capability roadmap: data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture.
- Articulate the business case and ROI potential of personalization investments.
- Partner with the Senior Director on top-level stakeholder alignment, business strategy translation, and executive communication.
Program Building & Execution
- Own the operationalization of the personalization program: define processes, workflows, governance, and ways of working.
- Build the personalization roadmap in partnership with Digital Product Managers and other stakeholders.
- Translate business requirements into technical specifications with particular attention to data strategy and instrumentation.
- Drive continuous testing and learning around personalization approaches.
- Own the learning engine,create documentation, maintain learning repositories, and produce artifacts.
- Guide the Program Manager on program cadence management, milestone tracking, risk surfacing, and dependency management.
- Leverage AI-native tools to enable personalization and speed to market.
Team Leadership & Development
- Lead a high-performing team of junior and experienced optimization specialists.
- Coach team members on both technical depth and soft skills.
- Build strong interpersonal skills: demonstrate emotional intelligence, establish psychological safety, and maintain clear boundaries.
- Develop deep knowledge of each team member's potential and create growth opportunities.
- Partner with the Program Manager on day-to-day operations, but own the team's direction, culture, effectiveness, and contribution to organizational objectives.
Cross-Functional Alignment & Influence
- Partner closely with Digital Product Managers and other marketing partners to understand business requirements.
- Coordinate across multiple reporting lines to ensure alignment on personalization strategy, shared standards, and data requirements.
- Serve as the translator between business stakeholders and technical teams.
- Escalate dependencies and blockers to Senior Director when cross-functional alignment needs organizational-level resolution.
Required Qualifications
- 8-10+ years in digital marketing, web personalization, optimization, or related roles.
- 5+ years driving web personalization activities across large organization; ideally leveraging Adobe Target.
- 3+ years managing and developing teams, including coaching across different experience levels.
- Track record of successfully building personalization capabilities or programs from the ground up.
- Hands-on expertise with personalization technology stack from Adobe or other equivalent platforms.
- Experience with A/B testing and experimentation methodologies.
- Deep understanding of how to segment audiences, build and activate audience segments, configure targeting rules, and measure personalization impact.
- Understanding of data strategy, data governance, and audience activation platforms.
- Success working in complex, matrixed organizations and influencing across reporting lines without direct authority.
Benefits
- Hybrid Work Model: flexible hybrid working environment.
- Flexibility & Work-Life Balance: supportive workplace policies.
- Career Development and Growth: culture of continuous learning and skill development.
- Industry Competitive Benefits: comprehensive benefit plans.
- Culture: globally recognized, award-winning reputation for inclusion and belonging.
- Social Impact: make an impact in your community.
- Making a Real-World Impact: help uphold the rule of law, turn the wheels of commerce, and provide trusted information.