Description
As a Senior Product Analyst (Member Acquisition Marketing) at Tide, you'll manage insights projects related to member growth and acquisition.
You will:
- Present insights to stakeholders and senior management, translating analysis into actionable recommendations
- Interrogate data using SQL and Python to solve key business problems
- Improve performance marketing and growth initiatives with descriptive to prescriptive analytics
- Deal with ambiguity and form ambiguous questions into defined solutions
- Support building analytics roadmaps for customer strategy, acquisition efficiency, and budget optimization
- Collaborate with Analytical engineering and Martech to integrate data sources
- Advise performance marketing stakeholders on member attribution
- Measure and report performance of marketing campaigns, assessing ROI and KPIs
- Support Analytics leadership in prioritizing business cases
- Refine work items with the business to ensure timely and quality deliverables
- Champion storytelling, prioritization, and commercial mindset
Requirements:
- 6+ years of experience in an analytics team, preferably in fintech
- Experience in Performance Marketing is mandatory
- Sound understanding of digital marketing tools and Multi-touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value
- Excellent leadership skills, strong SQL and visualization skills, and great storytelling abilities
- Ability to deal with ambiguity, form relationships with the business, and drive data-driven decision-making
Benefits:
- Competitive compensation, including salary and share options
- Generous annual leave and bank holidays
- Parental leave, including paid maternity, paternity, and adoption leave
- Sabbatical options, health insurance, life and accident cover, and mental wellbeing support
- Volunteering and development days, learning and development budget, and WOO (work outside the office) options
- Home office setup contribution and laptop ownership