Description
As a Senior Product Analyst (Member Acquisition Marketing) at Tide, you'll manage insights projects related to member growth and acquisition.
Responsibilities:
- Present insights to stakeholders and senior management, translating analysis into actionable recommendations
- Use SQL and Python expertise to interrogate data and solve key business problems
- Focus on improving performance marketing and growth initiatives with descriptive to prescriptive analytics
- Deal with ambiguity and form ambiguous questions into defined solutions
- Support building analytics roadmaps for customer strategy, acquisition efficiency, and budget optimization
- Collaborate with Analytical Engineering and Martech to integrate data sources
- Advise performance marketing stakeholders on member attribution
- Measure and report performance of marketing campaigns, assessing ROI and KPIs
- Support Analytics leadership in prioritizing business cases
- Refine work items with the business to ensure timely and quality deliverables
- Champion storytelling, prioritization, and commercial mindset
Requirements:
- 6+ years of experience in an analytics team, preferably in fintech
- Experience in Performance Marketing is mandatory
- Sound understanding of digital marketing tools and technologies
- Good understanding of digital marketing, A/B testing, Google Analytics, and Multi-touch attribution
- Excellent leadership skills, with ability to drive and influence teams
- Strong skills in SQL and visualization tools
- Great storytelling skills and ability to explain complex concepts to business users
- Ability to deal with ambiguity and competing objectives
Benefits:
- Competitive compensation, including salary and share options
- Generous annual leave and bank holidays
- Parental leave, including paid maternity, paternity, and adoption leave
- Sabbatical options, including extended unpaid and paid leave
- Health insurance, life and accident cover, and mental wellbeing support
- Volunteering and development days, learning and development budget, and home office setup contribution