Description
We are seeking a Field Marketing Manager to lead our marketing efforts in Queensland. As a Field Marketing Manager, you will be responsible for developing and delivering regional marketing strategies aligned to national priorities and local opportunities.
Responsibilities:
- Develop and deliver regional marketing strategies aligned to national priorities and local opportunities
- Use deep consumer, regional, and competitor insights to drive idea generation, product understanding, and brand image
- Partner closely with Sales to deliver strong local commercial outcomes, distribution growth, and in-market execution
- Support growth in the university channel through programs that drive sales and visibility
- Drive relevance across key consumption occasions through tailored messaging, occasion campaigns, and big regional moments
- Develop innovative, locally relevant ideas that bring the brand to life across the full marketing mix
- Ensure every touchpoint delivers a premium, detail-obsessed consumer experience at events and in field activations
- Identify and leverage strategic third-party event partnerships to increase brand visibility, consumer engagement, and product usage within key local scenes
- Build and maintain strong relationships with key opinion leaders, media partners, industry stakeholders, and influential community networks across the region
- Incorporate Red Bull athlete activations into marketing plans and deliver integrated 360° campaigns that maximise brand reach and engagement
- Lead by example, embodying Red Bull's values and fostering a positive, inspiring team culture
- Recruit, train, and manage a high-performing team that lives the Red Bull attitude
- Coach and develop team members through ongoing feedback, performance evaluations, and clear development plans
- Partner with the Head of Field Marketing to assess capability gaps and implement targeted development plans
- Train regional teams (including sales) on brand strategies and best-in-class execution
- Maintain efficient, premium-supporting logistics, warehousing, and infrastructure systems
- Own regional budget planning and management in partnership with the line manager and national specialists
- Continuously identify cost savings and operational efficiencies in the region
- Build smart, mutually beneficial partnerships that add value through expertise, networks, assets, or budget
- Manage agencies and external partners to deliver smooth, effective event logistics and execution
Requirements:
- 5+ years marketing experience within sports/events or culture marketing within Queensland
- 3+ years of people management experience (direct line manager responsibilities)
- Experience in working with universities or casual workforce will be highly regarded
- Excellent communication, presentation, and training skills, with the ability to engage and influence diverse audiences
- Ability to manage multiple priorities while collaborating effectively across diverse, cross-functional teams