Description
We are seeking a Seller & Creator Livestream Manager to lead, execute, and grow Pattern's livestream commerce ecosystem across both Seller LIVE and Creator LIVE.
This is a hybrid role that combines hands-on Seller LIVE management with Creator LIVE development. You will be responsible for managing Pattern-operated livestream programs while also identifying, recruiting, and managing external creators to build Creator LIVE into an additional, scalable GMV and revenue channel for Pattern's brands.
Responsibilities:
Seller LIVE
- Plan, manage, and execute TikTok Shop Seller LIVE sessions with a strong focus on driving GMV, engagement, and conversion.
- Own livestream operations for assigned brands, including scheduling, host coordination, product selection, and promotional planning.
- Coordinate livestream schedules, scripts, product placements, and promotional strategies aligned with broader marketing campaigns.
- Develop and refine livestream content strategies to improve viewer retention, storytelling, conversion, and overall production quality.
- Recruit, onboard, train, and manage livestream hosts to ensure engaging, on-brand, and high-energy performances.
- Monitor and moderate livestreams in real time to ensure smooth execution, brand safety, and compliance with TikTok Shop policies.
- Analyze livestream performance metrics and provide recap reports with actionable recommendations and optimization opportunities.
- Serve as the primary point of contact for assigned brand partners and work closely with TikTok representatives, internal teams, hosts, and production partners.
Creator LIVE
- Identify and recruit TikTok Shop creators who are a strong fit for Pattern brands, product assortments, and target audiences.
- Own creator relationships end-to-end, from initial outreach and negotiation through scheduling, execution, and ongoing collaboration.
- Track creator LIVE availability and coordinate livestream schedules across creators and brands.
- Coordinate product selection and sample shipments with creators and internal teams.
- Proactively develop Creator LIVE opportunities and maintain a consistent pipeline of creator-led livestreams.
- Provide Creator LIVE strategy, including merchandising, promotional mechanics, product sequencing, and LIVE-exclusive offers.
- Analyze Creator LIVE performance and use GMV, GPH, conversion, and engagement data to identify high-performing creators and optimize future sessions.
- Build Creator LIVE into a reliable, repeatable, and scalable GMV and revenue channel for Pattern brands.
Requirements:
- 1+ year of hands-on experience managing or hosting TikTok Shop livestreams with proven performance results.
- Experience with TikTok Shop, Creator/Affiliate partnerships, social commerce, influencer marketing, or LIVE commerce.
- Strong understanding of TikTok Shop's LIVE ecosystem, including Seller LIVE, Creator LIVE, affiliate mechanics, promotional tools, and e-commerce operations.
- Strong outreach and relationship-building skills with the ability to engage creators professionally and persuasively.
- Excellent organizational and follow-through skills with the ability to manage multiple brands, creators, hosts, schedules, samples, and livestreams simultaneously.
- Professional-level fluency in spoken and written English.
- Data-driven mindset with the ability to analyze GMV, GPH, conversion, engagement, and other performance metrics and turn them into actionable recommendations.
- Strong communication and collaboration skills across brands, creators, hosts, TikTok, and internal stakeholders.
- Ability to independently film, edit, and produce short-form video content is a plus.
- Fast learner who is proactive, adaptable, and comfortable working in a rapidly evolving environment.
Benefits:
- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Competitive Pay
- Health, Vision, and Dental Insurance
- 401(k) match