Description
Exciting opportunity to be part of the Fortrea India Apprentice Program!
As a Fortrea Apprentice, you will support meaningful assignments that complement an education in STEM+ Business and Healthcare disciplines, contributing to the company's mission to improve health and improve lives globally.
Role Overview: The Employer Branding Apprentice supports Fortrea's employer branding efforts by applying marketing, content, and storytelling skills to help position Fortrea as an employer of choice.
Apprenticeship Assignment Summary:
Employer Branding & Content
- Support the creation of employer brand content across digital channels, including LinkedIn, career site, and internal communication platforms
- Assist in developing messaging, visuals, and rich media content aligned with Fortrea's employer brand and EVP
- Support employee storytelling initiatives by helping draft, curate, and organize written and visual content
- Ensure all content is accurate, on-brand, and reflects Fortrea's culture, values, and purpose
Campaign & Program Support
- Support employer branding campaigns by applying marketing principles to talent attraction initiatives
- Assist in coordinating content calendars, campaign execution, and asset management
- Work with stakeholders across Employer Branding, Talent Acquisition, and Communications to ensure consistent messaging
Understanding Talent Acquisition
- Learn how Talent Acquisition functions across sourcing, recruitment marketing, candidate experience, and employer brand
- Apply marketing and communication skills to support hiring priorities and talent messaging
- Gain exposure to how employer branding influences attraction, conversion, and reputation
Research, Insights & Measurement
- Support basic analysis of content and campaign performance
- Assist with research on employer branding trends, competitors, and best practices
- Organize insights and learning summaries to support reviews and planning
Qualifications (Minimum Required):
- Educational background in Mass Communication, Visual Communication, Marketing, Journalism, Media Studies, or related fields
Experience (Minimum Required):
- 0 to 11 Months with some hands-on exposure to Content creation, messaging, design, or rich media (academic, freelance, internship, or personal projects)
- Strong interest in employer branding, storytelling, and brand communication
- Willingness to learn how Talent Acquisition functions and how employer branding supports hiring and reputation
- Clear written communication skills and attention to detail
Competencies:
- Exposure to journalism, content writing, copywriting, or digital media
- Ability to share a portfolio, samples, or project work to demonstrate capability
- Familiarity with creating or supporting visual, video, or digital content
Work Location: Bangalore, India (Hybrid)