Description
At SEEK, we serve a noble purpose: to help people live more fulfilling and productive working lives and to help organisations succeed.
We are looking for a Senior Marketing Associate, Search & AI to join our team. This is a fixed-term role of approximately 10 months, covering maternity leave from November 2026.
The role has two halves. The first is hands-on ownership of SEEK's hirer paid search in Australia and New Zealand. The second is leading the team's AI programme: building the agents, automation and ways of working that take the manual checking, auditing and reporting out of performance media, and helping the wider team adopt them.
Key Responsibilities:
- Own day-to-day management of SEEK's hirer paid search campaigns across AU and NZ, including bid strategy, budget pacing, and ad execution.
- Review performance regularly and keep stakeholders updated on trends and actions.
- Run structured campaign experiments (bid strategies, structure, ad copy, landing pages) from hypothesis to readout, partnering with country marketing and product teams to keep improving account performance.
- Develop and refine keyword and audience strategy using Google Ads, SA360 and competitive tools, turning market signals into account decisions.
- Analyse campaign performance, contribute to team reporting and dashboards, and present clear insights and recommendations to stakeholders.
- Lead the Performance Media AI programme, owning the roadmap, prioritisation and coordination across the team to avoid duplicated work.
- Build and maintain AI agents and automations (e.g. Claude, Glean, Google Ads API/MCP) to streamline campaign audits, quality checks, pacing alerts and reporting, documenting them so they stay useful long-term.
- Help teammates and adjacent marketing teams adopt AI through demos, playbooks and hands-on support, sharing learnings across APAC marketing.
- Work closely with Performance Media, APAC marketing, product and data teams to ensure aligned marketing strategies.
- Keep pace with Google Ads, SA360 and AI tooling developments, bringing useful innovations into the team's ways of working.
The Team: Performance Media team sits within SEEK's APAC Marketing team and is responsible for SEEK's paid search, paid app and app store optimisation across the APAC markets, together with Jora's performance marketing.
Qualifications:
- 4+ years' digital marketing experience, with strong hands-on paid search management.
- Skilled in Google Ads and SA360, with advanced Excel/Google Sheets ability.
- Practical experience using generative AI tools (Glean, Claude, ChatGPT, Gemini) to improve real marketing work, with examples to share.
- Proven track record running complex search campaigns for large brands with sizeable budgets.
- Strong analytical skills, able to turn campaign data into clear insights and recommendations.
- Good understanding of how different marketing channels and customer segments drive business outcomes.
- Sound judgement and decision-making, comfortable testing, learning and pivoting.
- Able to think strategically while executing effectively day-to-day.
- Quick to ramp up on live accounts and deliver results within a fixed-term window.
- Strong stakeholder management skills, able to juggle competing priorities across teams.
- Clear communicator, able to simplify technical/AI concepts and give concise, useful feedback.
- Creative and resourceful, happy to challenge convention to get things done.
- Outcome-driven, detail-oriented, and able to work autonomously under pressure.