Description
As part of the SEEK Group's purpose to help people live more fulfilling and productive working lives and help organisations succeed, SEEK Business exists to help people realise their dreams of owning their own businesses and achieve successful careers in business ownership.
The Senior Marketing Associate is a hands-on marketing generalist with strong content and customer-messaging capability, focused on delivering commercial outcomes for SEEK Business. Working closely with the Marketing Manager, the role supports the planning and delivery of integrated marketing activity across agreed priorities. It owns day-to-day delivery of agreed initiatives, monitors performance and coordinates specialist support as needed.
Key Responsibilities:
- Strategy and planning: Work with the Marketing Manager to translate SEEK Business strategy and priorities into integrated campaign plans, objectives, audiences, propositions, channel mixes, briefs and delivery roadmaps.
- Campaign delivery: Develop, execute and optimise agreed integrated campaigns, preparing briefs, coordinating or creating content and channel assets, managing timelines and approvals, monitoring campaign KPIs, identifying optimisation opportunities and reporting results.
- Content and social: Create and coordinate website, social, email and customer content, including ownership of the editorial and social calendars and the development of customer education, customer proof and search-friendly content.
- CRM and lifecycle: Review existing onboarding and nurture journeys, implement agreed improvements to engagement and conversion, and identify opportunities to evolve the customer experience.
- Partnerships and sales enablement: Coordinate relevant events, partnerships and co-marketing activity, and create the sales materials and customer proof needed for priority initiatives.
- Performance and coordination: Monitor paid activity, coordinate relevant agencies and specialist teams, recommend optimisation opportunities and report on agreed activity.
The Team: SEEK Business is a small and friendly cross-functional team spanning engineering, product, analytics, sales and marketing. We work pragmatically across disciplines to support a diverse range of customers and commercial partners, including private sellers, buyers, brokers and franchisors.
QUALIFICATIONS:
- 4+ years' experience in a growth marketing/generalist marketing role and relevant marketing qualification.
- Strong content and customer-messaging capability, excellent written and verbal English, and the ability to create clear website, social, email, product and sales content for different audiences.
- Experience planning and delivering marketing initiatives from brief through to execution, including experience managing social activity.
- Strong commercial and analytical capability, with the ability to connect marketing activity and performance data to business outcomes and recommended actions.
- Proven ability to work autonomously, prioritise competing demands and exercise sound judgement across different teams, markets and time zones.
ADDITIONAL INFORMATION: At SEEK we offer:
- Support of flexible working, including a mix of office and work from home days depending on your role.
- Paid and unpaid leave benefits including Personal Flexi Days.
- SEEK is committed to operating sustainably, certified carbon neutral for its business operations (through Climate Active), purchasing renewable energy for our office and working-from-home emissions and a target for net zero by 2030.
- The opportunity to work from anywhere for up to 4 weeks per financial year.
- SEEKer Support, a confidential service that offers employees up to six sessions with a mental health professional of your choice.