Description
We're seeking a Paid Search Contractor to help scale renter acquisition by optimizing Google and Bing ad campaigns to achieve incremental growth above our target ROAS. As a contractor, you will work closely under our Head of Paid Search, focusing on execution and strategy consultation.
Primary Responsibilities
- Manage ongoing campaigns with tROAS and conversion value optimization
- Launch and report on ad copy, landing page, and bidding tests
- Monitor account trends, performance, and competitive activity, raising issues promptly
- Develop and maintain tools for account health, including scripts, alerts, and automated checks
- Expand and refine keywords, documenting changes
- Analyze insights, search queries, and audience reports to enhance targeting and performance
- Deliver regular reports on KPIs, competitor metrics, and campaign performance, providing actionable insights
Qualifications
- 3-5 years of experience in performance-focused paid search management with Google Ads, Microsoft Ads, etc.
- Strong analytical skills and proficiency in Excel or Google Sheets
- Experience with Google Ads scripts and AI tools for tasks like ad copy testing and keyword research
- Proven success in managing budgets of at least $1M/year and scaling campaigns profitably
- Strong attention to detail, project management, and communication skills
Contract Details
- Estimated 20 hours per week initially, with potential to scale
- Hourly contractor role