Description
Slack needs a content lead who can connect the dots: from what we say, to how it shows up across digital touchpoints, to whether it's actually working. This role is that connective tissue. As Senior Manager, Content & Digital Presence, you'll research, write, and develop Slack's thought leadership content: the articles, reports, and narratives that shape how the market thinks about the future of work.
Responsibilities
- Research, write, and develop thought leadership and digital content that reinforces Slack's most critical narratives
- Manage the editorial calendar: prioritize topics, map content to GTM moments and Tier 1 launches, and keep output consistent across formats
- Hold narrative cohesion across digital touchpoints, including the blog, website, campaign content, and social
- Own editorial quality and content standards across Slack's digital channels, including Slack.com and Salesforce.com/Slack
- Review copy before it goes live to keep it accurate, on tone, and on message
- Partner with PMM to turn approved product positioning into content that resonates with target audiences
- Work with SEO/AEO partners so content is built to be found and establishes Slack as an authoritative voice
- Bring an editorial lens to website decisions such as navigation and content priorities
- Build and manage AI-enabled workflows for research, drafting, content auditing, and performance tracking
- Track what's working and use performance signals to sharpen content over time
Requirements
- 6+ years of content strategy, editorial, or thought leadership experience at a B2B SaaS company
- A strong writer with a portfolio of content that moves markets, not just fills calendars
- Editorial judgment: you know what Slack should and shouldn't be saying, and you can defend it
- Experience mapping content to GTM strategy and integrated marketing motions across web, campaigns, and social
- Comfort working across SEO, design, and campaign teams without needing a translator
- Comfort with AI tools as an accelerant, including knowing when to trust the output and when to override it
- The ability to manage multiple workstreams and deadlines in a fast-moving launch environment
Benefits
- Time off programs
- Medical, dental, vision
- Mental health support
- Paid parental leave
- Life and disability insurance
- 401(k)
- Employee stock purchasing program