Description
We are seeking a Senior Manager, Distribution Marketing Communications to develop and deliver clear, consistent, and engaging communications to distributors and customers.
The successful candidate will be responsible for:
- Developing and implementing a distributor and customer communications strategy aligned with brand, customer experience, and business goals
- Defining communication frameworks, tone of voice, and messaging standards for distributor and customer-facing content
- Ensuring consistency across all communications, including digital, email, letters, website, and in-product messaging
- Creating, reviewing, and overseeing distributor-facing communications such as service updates, notifications, campaigns, FAQs, onboarding materials, and lifecycle communications
- Translating complex or technical information into clear, concise, and customer-friendly language
- Managing end-to-end communication planning, from briefing and content creation to approval and deployment using marketing automation platforms
- Working closely with the local business unit teams to manage the Distributor Website (DWS)
- Supporting other marketing team members with marketing campaigns, product launches, marketing collaterals, and distribution enablement tools
- Proactively identifying communication gaps or pain points and proposing improvements
- Collaborating closely with marketing, brand, digital, product, distribution, legal, and compliance teams
- Acting as the central point of contact for distributor and customer communications requests and prioritization
- Managing internal stakeholders and ensuring timely delivery while balancing multiple workstreams
- Ensuring communications meet brand, regulatory, and legal & compliance requirements
- Maintaining approval processes and documentation for audit and governance purposes
- Monitoring quality and accuracy of communications and continuously refining standards
- Tracking effectiveness of communications using internal and external feedback, engagement metrics, and service data
- Using insights to optimize messaging, channels, and timing
Requirements:
- BS/BA degree in marketing or related field
- 7+ years experience in Financial Services industry, preferably in the life insurance industry
- 5+ years experience in communications, with a specific focus on customer communications, distribution communications, product marketing, and sales/distribution enablement
- Strong experience in writing, messaging, and communications planning
- Ability to synthesize complex information into clear, compelling messaging
- Experience working in a global, matrix organization with stakeholders across multiple time zones
- Superior written and verbal communication skills in English
- Knowledgeable in key industry trends and best practices
- Strong attention to detail and organization; able to manage multiple workstreams and deadlines
- Ability to manage, prioritize, and execute tasks in a fast-paced, multitasking environment
- Proactive, solution-oriented mindset; comfortable asking clarifying questions and following through
- Familiarity with content workflows and brand guidelines
- Proficiency with PowerPoint, Excel, project tools, marketing automation tools, and content management and digital asset management systems
What We Offer:
- Empowerment to learn and grow your career
- Flexible environment with well-being and inclusion initiatives
- Opportunities to shape the future you want to see
Equal Opportunity Employer:
Manulife is an Equal Opportunity Employer committed to fair recruitment, retention, advancement, and compensation.