Description
Solution Architect – Marketing Cloud Next
We are seeking a Solution Architect to lead end-to-end migrations from legacy marketing platforms to Salesforce Marketing Cloud Next and Data Cloud.
Role Overview
As a client-facing leader, you will design and guide migrations from Eloqua, Marketo, HubSpot, Pardot, or legacy SFMC Classic to Salesforce Marketing Cloud Next and Data Cloud.
Primary Responsibilities
- Lead functional discovery workshops with client marketing, CRM, data, compliance, and digital teams.
- Design the Marketing Cloud Next target architecture and solution blueprint, including Data Cloud integration.
- Develop the migration approach, including wave sequencing, journey migration priorities, cutover plan, and go/no-go criteria.
- Manage scope, functional design documents, UAT, and business sign-off at each phase gate.
- Advise clients on email deliverability and post-migration strategy.
- Contribute to Migration Hub playbooks and accelerators, and support pre-sales and solutioning.
Must-Have Requirements
- Marketing Cloud Next (Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, Advertising Studio, Contact Builder).
- Salesforce Data Cloud (data streams, unified profiles, identity resolution, activation).
- Working knowledge of at least one legacy platform (Eloqua, Marketo, HubSpot, Pardot, or SFMC Classic).
- Journey and campaign migration strategy.
- Email deliverability.
- Integration awareness (Marketing Cloud Connect, REST/SOAP APIs).
- Functional data migration strategy.
- Executive-level documentation, workshop facilitation, and Agile delivery.
Preferred Requirements
- AMPscript / SSJS.
- Marketing Cloud Intelligence (Datorama) and Interaction Studio / Personalization.
- WhatsApp, Push, SMS, and LINE channel migration.
- Snowflake / Databricks as Data Cloud sources.
- Loyalty Cloud / Commerce Cloud.
- Migration experience from Responsys, Acoustic Campaign, or Braze.
Required Experience
- 8–14 years in martech, CRM, and Salesforce consulting.
- 5+ years in Marketing Cloud, with at least 2 end-to-end MCN or SFMC implementations or migrations.
- 3+ years in client-facing advisory roles on enterprise marketing transformation programs.
- Proven experience running discovery workshops with senior stakeholders.
Certifications
- Required: Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Consultant, Data Cloud Consultant.
- Preferred: Application Architect, Marketing Cloud Developer, AI Associate.
Benefits
When you join Salesforce, you’ll have access to various benefits and resources to support your well-being and career growth.