Description
The US GSK oncology business is growing, and we're looking for a Sr. Manager, Omnichannel Orchestration and Enablement to join the team. This role will be responsible for the day-to-day operations of the Oncology Business Unit's Omnichannel Engine, an AI dynamic targeting tool in Veeva called Opportunity Engine.
Key Responsibilities:
- Digitally Enable Rep Program Lead: Own the deployment of Veeva Opportunity Engine initiative with oversight on the next phase of deployment in partnership with brand marketing and sales operations.
- OE model refinements and deployment logic updates customized to meet brand strategy.
- Veeva Insight Card refinements.
- NBA (Next Best Action) Vault Suggestions and field pull through.
- Embedding uptake and usage in the field and monitoring KPIs and impact analyses.
- Omnichannel Delivery Enhancements: Build and monitor continual improvement of E2E delivery model across omnichannel campaigns for 4 brands to meet brand strategy.
- Work with NPP marketing leads, agencies, data partners, and other groups involved in deployment of campaigns.
- Scope of tactics: Data-driven triggered campaigns, CRM and marketing Automation, Business Rules for field prioritization.
- Best practices and Enhanced integration: Inspire and lead innovation to achieve Oncology BU improvement in performance of Omnichannel campaigns to meet brand sales goals.
- Partner with DD&T to gain data governance and AI council and manage approvals with brand legal for new use cases.
- Deepen coordination with marketing initiatives such as pre/post call campaigns, Veeva Survey for feedback mechanism on non-personal marketing opportunities.
- Lead DER for National Meeting, Fast Start and Strong Finish: Work closely with Sales Ops and marketing to ensure pull through of DER enhancements and strategy for in-person meetings with the field.
- Lead development and ADR approval process for all DER training and presentation materials.
- Partner with Omnichannel Analytics Director and Digital Data & Tech partner on the Maintenance and usage of self-serve dashboards on campaigns across 4 brands.
- Support running Omni Core Team meetings with attendance across 4 brands and key matrix partners.
- Support communication to marketing teams, skill building workshops aligned with GSK's Omnichannel 5 Steps process and Marketing Competencies.
Basic Qualifications:
- Bachelor's degree.
- 5+ years marketing experience in the pharmaceutical/biotech industry, Oncology a plus.
- 1+ years' experience building/working with KPI dashboards/performance reports.
- 1+ years utilizing marketing tools and techniques such as digital marketing platforms, decisioning engines, analytics tools, CRM systems, and content management systems.
- Experience in the omnichannel landscape and experience with vendor management in this space.
- Experience translating business requirements into digital solutions.
Preferred Qualifications:
- Advanced degree or MBA in marketing, business, or related field.
- Proven learning agility in roles of white space and significant change management.
- Ability to oversee platform releases, governance processes, and capability adoption.
- Self-starter with proven problem-solving, oral/written communication skills, and large-scale project management.
- Marketing experience that demonstrates firm understanding of core marketing principles.
- Proven ability to lead across matrix organizations without direct authority.
- Experience contributing to HCP brand plans/operations plans.
- Experience in or deep understanding of field sales and sales training.
Work Arrangement:
- Open to work in a hybrid role with regular travel; on-site presence is expected 2–3 days per week along with travel to field locations and events as required.
Benefits:
- Comprehensive benefits program, including [visit GSK US Benefits Summary for more information].