Description
We are looking for a high-energy, strategic, and detail-oriented Field Marketing Manager to join Tableau’s Global Field Marketing organization. This role sits at the intersection of marketing, sales, customers, and industry strategy, translating business priorities into integrated marketing programs that build pipeline, accelerate opportunities, deepen customer engagement, and drive Tableau adoption.
Core Responsibilities
- Field Strategy & Business Partnership: Partner closely with Field Marketing leadership and Sales leaders to develop and execute integrated field marketing plans aligned to regional, industry, pipeline, and revenue priorities.
- Integrated Campaign & Program Execution: Develop and execute multi-channel programs designed to generate demand, accelerate the pipeline, increase product adoption, and engage strategic accounts.
- Account-Based & Pipeline Acceleration: Build targeted marketing plays around high-priority accounts and opportunities, aligning programs to account engagement, pipeline stage, and sales strategy.
- Executive & Customer Engagement: Plan and execute high-touch experiences for C-suite and senior decision-makers, ensuring executive programs are tightly aligned to account strategy and business priorities.
- Industry & Audience Activation: Develop a strong understanding of the unique needs, challenges, and priorities of assigned industries and personas.
- Measurement, Optimization & ROI: Establish clear objectives and success measures for field programs, with a focus on pipeline creation, pipeline acceleration, account engagement, revenue influence, and customer impact.
- Operational Excellence: Own end-to-end execution of field programs, including project plans, timelines, budgets, vendors, contracts, logistics, communications, and stakeholder management.
- Innovation & Continuous Improvement: Stay curious about emerging trends in AI, analytics, data, customer engagement, and B2B marketing and identify opportunities to bring new ideas into the field.
What Success Looks Like:
- Build strong relationships with Sales leaders and sellers.
- Create marketing programs that are directly connected to business and pipeline priorities.
- Increase engagement within priority accounts and opportunities.
- Demonstrate measurable marketing contribution to pipeline and revenue.
- Deliver high-quality executive, customer, and field experiences.
- Bring actionable customer and market insights back to the broader organization.
- Create scalable programs and best practices that can be replicated across markets.
What We're Looking For
- 4-6+ years of experience in B2B, field, demand generation, event, or integrated marketing.
- Experience partnering directly with Sales organizations and senior stakeholders.
- Strong understanding of pipeline generation, account-based marketing, campaign strategy, and marketing measurement.
- Proven ability to manage multiple complex programs simultaneously from strategy through execution.
- Excellent project management and organizational skills with exceptional attention to detail.
- Strong written and verbal communication skills and the ability to influence without direct authority.
- Ability to translate business priorities into clear, actionable marketing strategies.
- Data-driven mindset with an ability to connect marketing activity to business outcomes.
- Comfortable operating in a fast-moving, highly collaborative environment.
- Curiosity about AI, analytics, technology, and the evolving B2B buyer journey.
- A bias toward action, experimentation, and continuous improvement.