Global Paid Search Marketing Manager

Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager to join our Global Digital Acquisition Team.

In this role, you will own the evolution of our search portfolio, implementing advanced Value-Based Bidding (VBB) models that align search spend directly with downstream pipeline value. You will leverage cutting-edge AI capabilities and robust statistical testing to maintain complete visibility over all in-market campaigns, ensuring every dollar spent is backed by data and optimised for maximum business impact.

Key responsibilities:

• Develop and execute comprehensive, AI-driven paid search strategies across Google Ads and Bing Ads.
• Lead the transition to and optimisation of Value-Based Bidding (VBB) models to prioritise high-value pipeline and revenue.
• Leverage AI and machine learning capabilities within search platforms to scale performance and uncover hidden demand.
• Design, execute, and analyse structured A/B and multivariate tests.
• Maintain a unified, real-time view of all in-market campaigns and deliver clear, executive-ready reporting.
• Collaborate with Marketing Operations and Digital Analytics teams to ensure seamless integration with CRM platforms and marketing automation.
• Conduct advanced keyword research, competitive benchmarking, and audience segmentation.
• Identify opportunities for workflow automation, scripting, and process improvement.

Qualifications:

• BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field.
• 3–5 years of hands-on experience managing enterprise-level, full-funnel paid search campaigns.
• Exceptional analytical skills with a proven track record of using statistical significance models.
• Strong experience implementing and optimising Value-Based Bidding (VBB) and offline conversion feedback loops.
• Practical experience leveraging AI-driven search features, automated bidding algorithms, and predictive analytics tools.
• Deep expertise in Google Ads, Bing Ads, Salesforce, Marketo, and advanced web analytics platforms.
• Strong project management skills with the ability to translate complex data points into clear insights.