Description
We're looking for a Product Marketing Manager, Operations to be part of our Product department. As a Product Marketing Manager, Operations, you will lead a defined Operations portfolio, owning positioning, go-to-market strategy and adoption from launch through ongoing learning.
The role involves building a deep understanding of how owners, office teams and field crews plan and complete work, combining customer conversations, competitive insight, win/loss feedback and product data to uncover unmet needs, switching barriers and adoption opportunities.
Responsibilities:
- Build a deep understanding of customer needs and challenges
- Craft differentiated stories around the customer journey
- Shape the offer by bringing customer needs into packaging and commercial discussions
- Own the GTM plan for your portfolio
- Improve discovery and adoption beyond launch
- Equip Sales and Success with competitive positioning and customer proof
- Keep the story consistent across campaigns and customer conversations
- Connect your work to commercial outcomes
- Use AI hands-on for research synthesis, analysis, GTM execution and repeatable workflows
Requirements:
- Proven track record in product marketing for software products
- Strong storytelling and writing skills
- Sharp commercial judgment
- Analytical confidence
- Hands-on experience using AI
- Experience with SMB software, vertical SaaS, field service or operational workflows is a bonus
- A track record of influencing Product, Sales, Customer Success and Marketing partners
- Comfort with evolving priorities
- Genuine curiosity about how service businesses work
- A collaborative approach
Compensation:
- Minimum annual salary of $98,345
- Midpoint of $115,700
- Maximum salary of $133,055
- Total compensation package including equity rewards, annual stipends for health and wellness, retirement savings matching, and an extended health package
Location: Edmonton, Toronto, Vancouver, or Kitchener-Waterloo