Description
Hims & Hers is seeking an experienced Senior Product Marketing Manager to join the Product Marketing team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to drive consensus across Product Management, Creative, Acquisition, and Retention teams.
The role involves championing the voice of the customer to prioritize products and experiences, operating in a highly cross-functional role, and collaborating with various teams to scale the offering.
Responsibilities:
- Champion the voice of the customer to prioritize products and experiences
- Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development
- Collaborate with Product Management, Design, and Analytics to shape digital customer experiences
- Lead identification of segmentation, positioning, messaging, and adoption tactics for new and existing products
- Develop differentiated product/feature positioning and messaging informed by customer insights
- Develop go-to-market strategies and briefs anchored in customer insights
- Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams
- Lead complex workstreams and/or product segments with minimal oversight
- Own end-to-end work across multiple categories and product lines
Requirements:
- 7+ years of experience in marketing; 5+ of those years in product marketing specifically
- Strong storyteller with the ability to develop campaigns that get customers’ attention
- Ability to drive experimentation focused on conversion and engagement
- Analytical thinker with experience in data-driven marketing
- Experience using insights and strategic thinking to influence stakeholders and the product roadmap
- Proven track record of leading cross-functional teams
- Team player who is accountable, proactive, and solution-oriented
- Experience communicating the benefits of various marketing strategies to business audiences
- Experience driving complex projects in a fast-paced environment
- Consumer product marketing experience is a strong plus
- Bachelor’s Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience
Benefits:
- Competitive salary & equity compensation
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- 401k benefits with employer matching contribution