Description
Visa is seeking a Senior Director, Head of Loyalty, Asia Pacific to lead the strategy, growth and commercialization of our Loyalty business across the region.
This senior leadership role sits at the intersection of payments, loyalty, commerce and customer engagement, with responsibility for building and scaling a differentiated Loyalty business across Asia Pacific. Working closely with clients, partners and internal stakeholders, the successful candidate will drive business growth, product innovation, ecosystem development and market adoption of Visa's Loyalty solutions.
Key Responsibilities:
- Lead the Asia Pacific Loyalty Strategy and Business: Define and execute the multi-year strategy for Visa’s Loyalty business across Asia Pacific. Own regional business performance, including revenue growth, pipeline, adoption and commercialization.
- Build Differentiated Loyalty Portfolio: Lead an integrated portfolio spanning points and rewards, personalized offers, campaigns, merchant loyalty and enterprise loyalty. Use data, analytics and AI to deliver more relevant, intelligent and scalable customer engagement.
- Drive commercialization and growth: Turn Visa capabilities into compelling propositions and scalable commercial models while working with external partners / vendors. Partner with Sales and market teams to build pipeline, win strategic opportunities and accelerate adoption.
- Build the merchant and partner ecosystem: Shape Visa’s regional strategy for merchant-funded rewards, offers and loyalty content. Build strategic partnerships across merchants, technology providers, loyalty platforms and content partners.
- Shape the future of loyalty: Champion the use of data, segmentation, personalization and AI to transform customer engagement. Develop propositions that extend beyond traditional card rewards toward broader customer-relationship loyalty.
- Build and inspire a high-performing team: Lead and develop a diverse regional team of Loyalty and Product professionals. Establish clear accountability and empower teams to own business outcomes.
Qualifications:
- 15 years of relevant experience in loyalty, customer engagement, payments, financial services or related digital businesses, including significant experience leading and commercializing regional products, portfolios or business lines.
- Proven senior leadership experience growing and commercializing a business, product portfolio or product line, with strong commercial judgment across revenue ownership, pricing, business models, investments and commercial trade-offs.
- Expertise in loyalty, rewards, personalized offers, CRM, customer engagement, merchant-funded programs or adjacent digital engagement solutions, preferably within the financial services sector, is preferred.