Description
The Digital Marketing Officer will support the execution and delivery of IRC's digital marketing and fundraising initiatives by managing day-to-day project workflows, coordinating production, and facilitating cross-functional collaboration across teams.
Job Overview
The role serves as a central point of coordination between Online and Offline Acquisition, Retention, Creative Studio, and key stakeholders, ensuring that campaigns, web assets, and digital experiences are delivered on time, on brand, and aligned with performance goals.
Key Responsibilities
- Project Management & Production Coordination
+ Manage end-to-end delivery of digital campaigns and web assets + Serve as primary liaison with Creative Studio, managing request intake and overseeing QA and approval workflows + Maintain project timelines, workflows, and documentation across multiple concurrent initiatives
- Cross-Team Coordination & Stakeholder Management
+ Act as central intake point for digital production requests across teams + Prioritize and balance competing requests to ensure alignment with organizational goals + Facilitate communication between mass markets, creative, analytics, and technology teams
- Specialized & Cross-Functional Campaign Support
+ Support execution, launch, and optimization of digital campaigns for specialized initiatives and priority projects + Monitor and support peer-to-peer platform activity + Partner with stakeholders to coordinate development of landing pages, donation forms, and supporting assets
- Web & Marketing Technology Support
+ Coordinate development of web assets, including landing pages, donation forms, and campaign experiences + Project manage CRO tests across donation forms and web assets + Implement and optimize Gift-in-Kind ad campaigns
- Quality Assurance & Process Improvement
+ Ensure all assets meet brand, UX, and accessibility standards + Validate tracking, naming conventions, and campaign setup across platforms + Identify opportunities to improve workflows, production efficiency, and cross-team collaboration
Key Skills & Competencies
- Minimum 5 years of equivalent experience
- Strong project management and organizational skills
- Experience coordinating creative production
- Ability to manage multiple stakeholders and competing priorities
- Familiarity with digital marketing channels and campaign workflows
Desirable:
- Experience with project management tools
- Basic understanding of HTML/CSS or web production
- Experience in nonprofit or fundraising marketing
Compensation: $77,600 - $88,889/yr
Benefits: IRC offers a comprehensive and competitive benefits package, including 10 paid sick leave, 10 U.S. holidays, 20-25 generous paid time off based on role and tenure, medical insurance starting at $163/month, dental starting at $6.50/month, and vision starting at $5/month, flexible spending accounts, a 403(b) retirement savings plan with employer match, disability and life insurance, and an Employee Assistance Program (EAP).