Description
As a Channel Marketing Leader at 3M Peru, you will play a key role in building and implementing the trade marketing strategy for the Consumer Business Group in the country.
Your main objective will be to boost sales through targeted campaigns and brand actions across major retail chains, home centers, pharmacies, bookstores, and traditional channel customers.
Key responsibilities:
- Develop and execute trade marketing strategies to enhance sell-out performance
- Plan and implement trade campaigns aligned with the annual marketing Gantt chart
- Collaborate with Key Account Managers and marketing teams to achieve customer-specific goals
- Analyze sell-out data by channel, customer, and product family to identify opportunities and create value proposals for key clients
- Supervise external field teams and define execution standards in-store
- Manage trade budgets for Peru by portfolio and quarter, assessing efficiency and ROI
- Conduct national sales visits
Requirements:
- Bachelor's or Master's degree in Business Administration, Industrial Engineering, Marketing, or related fields
- Advanced proficiency in Microsoft Office for data analysis and presentations
- At least 2 years of experience in mass consumer sales, trade marketing, or related areas
Preferred qualifications:
- Over 3 years of experience in sales or trade marketing
- Excellent organizational and planning skills
- Strong interpersonal communication skills
- Ability to travel up to 15% of the time
- Advanced English level
- Quick learner, proactive, innovative, result-oriented, and adaptable
Work arrangement:
- This role follows a hybrid work model, requiring at least three days a week in the San Isidro office
- Travel may include up to 15% national or international trips
Benefits: 3M offers programs to support your well-being, including competitive salaries and benefits, evaluated periodically against comparable companies.