Description
We're transforming the grocery industry at Instacart, where we believe everyone should have access to the food they love and more time to enjoy it together.
As a Retention Sales Development Representative II, you will play a vital role in managing and growing the Scaled Cohort at Instacart. This position is responsible for increasing the active advertiser rate and driving incremental revenue growth by developing full-funnel media plans based on client objectives, including budget, bid, and campaign optimization recommendations.
Responsibilities:
- Develop and maintain strong relationships with advertisers, managing full end-to-end sales cycle, and client relationship post-launch
- Conduct a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment
- Create sales collateral, case studies, and custom 'stories' to effectively communicate the benefits of Instacart's platform to CPG advertisers
- Meet and exceed key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage
- Utilize SFDC/Sales engagement tools to prioritize leads and engage brands through the use of cadences and dialing
- Ensure accurate contact mapping within the book of business and track contact movement updates
- Engage active advertisers within your book to drive increased investments, leveraging your industry expertise and knowledge of the brands' businesses
- Identify opportunities to standardize materials and processes to provide high-quality support at scale
- Deliver an excellent customer experience through strong project management skills, anticipating and resolving bottlenecks, managing multiple schedules, and maintaining a high standard of execution
Minimum Qualifications:
- 1+ years of experience in a sales or business development role, preferably in the advertising and/or CPG industry
- Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships
- Proven track record of meeting or exceeding sales targets and KPIs
- Excellent organizational and project management skills
- Detail-oriented with a focus on accuracy and quality
- Ability to adapt to a fast-paced and dynamic environment
Preferred Qualifications:
- Strong advertising industry knowledge and understanding of CPG advertising is a plus
- Familiarity with CRM software (e.g., Salesforce) and sales engagement tools
- Familiarity with leveraging AI to assist in sales processes and maximize efficiency
- Experience working with and prioritizing a large book of business
Benefits:
- Highly market-competitive compensation
- Sales Incentive Plan
- OTE range: $59,500-$76,000 USD