Description
The Senior Manager, Product Marketing and Portfolio leads the positioning and lifecycle management of the company's essential oil product portfolio, contributing to its long-term strategy and ensuring alignment with business objectives and market needs.
Responsibilities:
Product Strategy & Portfolio Management
- Develop and execute the product portfolio strategy, aligning with corporate goals and market opportunities.
- Conduct market analysis, customer segmentation, and competitive research to identify trends and opportunities.
- Manage product lifecycle, including new product launches, line extensions, discontinuations, and category optimization.
Go-to-Market & Product Marketing
- Create go-to-market plans, product messaging, and value propositions that differentiate the company’s offerings.
- Lead cross-functional teams for product launches, marketing campaigns, and promotional strategies.
- Develop compelling product positioning and storytelling to enhance consumer engagement and sales effectiveness.
Collaboration & Leadership
- Collaborate with Product Development, Brand, and Sales teams for successful commercialization of products.
- Work with Digital, Social Media, and Field teams to amplify product messaging and customer adoption.
- Manage and mentor direct reports, fostering professional growth and high performance.
Performance & Optimization
- Define and track key performance indicators (KPIs) to measure product success and optimize marketing strategies.
- Analyze sales data, customer feedback, and market performance to refine product positioning and marketing efforts.
- Drive innovation and process improvements to enhance product strategy, customer experience, and business impact.
Requirements:
- Strong leadership and strategic thinking with the ability to influence cross-functional teams.
- Expertise in product marketing, brand management, and portfolio strategy within a competitive consumer market.
- Deep understanding of product lifecycle management, market trends, and customer insights.
- Excellent communication and storytelling skills.
- Proven ability to manage multiple projects, deadlines, and priorities.
- Data-driven mindset with strong analytical and problem-solving skills.
- Ability to lead, mentor, and develop high-performing teams.
Education and Experience:
- Bachelor's degree in marketing, business, or related field (or equivalent experience).
- 8+ years of experience in product marketing, product management, or portfolio strategy.
- Working knowledge of essential oils and their applications.
- Experience leading cross-functional teams and managing complex product portfolios.