Description
Samsara is seeking a Principal Product Marketing Manager - Public Sector to own the narrative, positioning, and enablement that will define how Samsara wins in government.
The ideal candidate is someone who wants to build a public sector product marketing motion, not just execute inside one that already exists. This is a remote position open to candidates based in the U.S.
Responsibilities:
- Own public sector positioning and messaging: Develop and evolve Samsara's core narrative for government buyers across federal, state, local, and education segments , grounded in mission outcomes rather than generic product benefits
- Build Samsara's federal go-to-market foundation: Partner cross-functionally to define how Samsara approaches the federal market, including messaging and enablement that reflect our compliance roadmap as it evolves
- Translate compliance into a sales advantage: Understand the FedRAMP authorization process and impact levels , deeply enough to explain it clearly to sales teams and prospects, and to inform internal conversations about authorization strategy and timing
- Drive product and platform launches for public sector: Localize Samsara's launches for a government audience, ensuring messaging reflects agency use cases, procurement realities, and compliance considerations
- Enable sales and channel teams: Build battlecards, objection-handling guides, RFP/RFI response content, and compliance-focused sales collateral that helps account teams and channel partners win competitive government deals
- Support competitive intelligence for public sector: Track how competitors position themselves to government buyers, and translate that intelligence into differentiated Samsara messaging and sales guidance
- Represent Samsara at public sector events and forums: Support flagship industry events and partner conferences with content, speaking support, and thought leadership
Requirements:
- 7+ years of product marketing (or closely related go-to-market) experience, with a meaningful portion of that focused on public sector / government technology marketing (B2G)
- Working knowledge of the FedRAMP authorization process, and general familiarity with adjacent compliance frameworks (e.g., StateRAMP/GovRAMP, NIST 800-53), with the ability to translate them into clear guidance for internal teams
- Proven ability to independently own strategic programs from conception to completion, and to influence cross-functional partners without direct authority
- Exceptional written and verbal communication skills , able to translate complex topics into clear, compelling narratives for technical and non-technical audiences alike
- Bachelor's degree or equivalent practical experience
Nice to have:
- Direct experience supporting a company through a FedRAMP or StateRAMP/GovRAMP authorization process
- Experience marketing connected devices, hardware-enabled, or physical-operations software platforms
- Prior experience in government or a public sector-focused vendor or agency role
- Established relationships within the Carahsoft ecosystem or with other public sector aggregators/resellers
- Experience building a public sector or new-market go-to-market motion from scratch , including positioning frameworks and playbooks designed to scale beyond your own work