Description
84.51° is a retail data science, insights and media company. They help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
The Senior Product Manager, Measurement Research, will shape how Kroger Precision Marketing (KPM) proves the value of advertising for the brands they work with. This role will own the strategy and delivery of new measurement products, helping KPM measure more of its media, deliver results faster, and offer the metrics brands care about most.
Responsibilities:
- Own the product strategy and roadmap for new measurement capabilities
- Partner with data science to take new measurement methods from research to launch
- Lead discovery with internal teams and brands to understand which results they need
- Work with the measurement platform product manager and engineering to ensure new methods are built in a standardized way
- Plan and manage new product launches
- Partner with platform teams to bring measurement results into the places brands plan and buy media
- Communicate the value, trade-offs and status of measurement work to leaders and stakeholders
- Stay current on industry measurement standards and competitor approaches
- Lead the development, championing and prioritizing of a team backlog
- Manage work with a product mindset, focusing on outcomes over outputs
Qualifications, Skills, and Experience:
- Experience in product management for data, analytics, advertising or measurement products
- Working knowledge of how marketing results are measured
- Comfortable partnering with data scientists and translating complex methods into clear product requirements
- Effective managing cross-functional software development teams in an agile environment
- Effective managing end-to-end product development and releases
- Stakeholder management skills
- Problem solving, critical thinking and analytical skills
- Comfort with ambiguity
- Verbal and written communication skills
- Technical acumen
- Exhibits qualities of, and has proven to be, a great teammate
- 4+ years relevant experience
Pay Transparency and Benefits:
- The stated salary range represents the entire span applicable across all geographic markets from lowest to highest
- Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor
- In addition to salary, this position is also eligible for variable compensation
- Benefits include health, wealth, and happiness programs