Description
Abnormal AI is seeking a Senior Product Marketing Manager to help shape the next chapter of our core email security business.
This is a highly strategic PMM role at the intersection of Product, customers, and go-to-market. You will work closely with Product and R&D to bring customer, market, and competitive insight into product and commercialization decisions, then own how those decisions come to life through positioning, launches, sales plays, and enablement.
As a senior member of the team, you will also be a strategic partner and mentor to other product marketers, helping raise the bar for PMM craft across the organization.
Responsibilities
- Create compelling, differentiated messaging and positioning.
- Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
- Work across marketing teams to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey.
- Support incremental updates and feature launches throughout the year with end-to-end launch strategy.
- Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer's journey.
- Conduct customer research to understand needs and requirements.
- Enable our sales teams and channel partners on the joint solution and the value proposition.
- Be a speaker externally.
Requirements
- 5 years of experience at a B2B SaaS cybersecurity company, with 3+ years in product marketing
- Written samples of external-facing content for cybersecurity buyers.
- Experience running product launches in a high velocity environment.
- Strong technical curiosity with past examples of explaining complex technical concepts to buyers.
- Excellent written and verbal communication skills.
- Strategic thinker who is able to get to work quickly and execute independently.
- Ability to effectively influence both internal and external stakeholders across all levels of the organization.
- Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
- A passion for Abnormal's mission and the success of our customers, partners, and community
Nice to Have
- Enjoys public speaking and evangelizing cybersecurity topics
- Experience with defining GTM strategies at growth-phase cybersecurity companies.