Description
Job Overview
We're seeking a detail-oriented, commercially focused CRM Manager with a strong background in CRM Marketing for our Credit team in Hyderabad, India.
About Tide
Tide supports over 2 million members globally with business accounts and administrative solutions, aiming to help SMEs save time and money.
About the Team
The Credit CRM team drives engagement, retention, and long-term value using data, creativity, and technology.
Responsibilities
As CRM Manager – Tide Credit, you will:
- Expand, drive, and optimise CRM communications programmes
- Lead CRM strategy planning and execution for Tide credit products
- Analyse campaigns and report on trends and recommendations
- Implement targeted strategies to maximise member product adoption and lifetime value
- Develop and execute test and learn plans, A/B tests, and optimisation strategies
- Collaborate with cross-functional teams to align CRM initiatives with company-wide goals
Requirements
- 3+ years of expertise in end-to-end CRM/retention marketing management
- Proven track record of developing and delivering CRM programmes
- Hands-on experience with CRM platforms, e.g., Salesforce, Adobe Campaign
- Experience with BI tools, e.g., Looker, Quantum Metrics
- Solid communication and reporting skills
Tech Stack
- Salesforce Marketing Cloud
- Jira
- Looker
- Litmus
Benefits
- Competitive compensation
- Flexible working arrangements
- Generous annual leave and parental leave
- Health insurance and life & accident cover
- Mental wellbeing support and volunteering & development days
- Learning & development budget
- Home office setup contribution
- Laptop ownership
- Snacks & meals