Description
We are looking for an Assistant Manager - Marketing to join our team at Swiggy Instamart.
As an Assistant Manager - Marketing, you will be responsible for designing and executing below-the-line (BTL) marketing strategies to drive growth and awareness for our convenience grocery segment.
Key responsibilities include:
- Developing BTL strategies and frameworks for brand launches
- Conceptualizing and executing out-of-the-box marketing stunts
- Creating repeatable growth engines on the ground, such as hyper-local referral hubs and community-based sampling programs
- Managing end-to-end campaigns, including vendor scouting and negotiation, fabrication, promoter training, and post-activation auditing
- Working with design teams to create point-of-sale materials and activation setups
- Managing budgets and focusing on cost per trial and cost per acquisition
- Building a feedback loop from the ground up to provide insights to product and GTM teams
Requirements:
- 3-5 years of experience in BTL, rural marketing, or experimental marketing
- Proven track record of growth hacking in the offline world
- Existing relationships with high-quality BTL agencies and fabricators
- Strong marketing knowledge and problem-solving skills
- Ability to use tools to bridge the gap between offline activations and online app conversions
- Attention to detail and willingness to take ownership and action