Description
The ABC News Audience Development team is responsible for creating, distributing, curating, and optimising ABC News content across digital platforms.
As an Audience Development Intern, you will gain hands-on experience at the intersection of journalism, audience strategy, analytics, and digital storytelling.
Responsibilities On any given day, you will support audience development initiatives across ABC News digital platforms, including ABCNews.com, mobile apps, search, social media, video, and other distribution channels.
- Help curate content experiences across owned platforms
- Support audience growth strategies
- Assist in distributing content to external partners to help maximise visibility during major news events
- Contribute to headline testing efforts
- Monitor news, search, and social trends
- Help identify emerging platforms, formats, and audience behaviours
Required Qualifications & Skills
- Experience with journalism, news reporting, news production, digital media, or content creation
- Understanding of the 24/7 news cycle, current events, and breaking news coverage
- Demonstrated writing and editing skills
- Experience using social media platforms, digital publishing tools, or content distribution channels
- Familiarity with audience metrics, analytics, or data-informed decision-making
- Ability to manage multiple assignments, meet deadlines, and collaborate effectively in a fast-paced environment
Preferred Qualifications & Skills
- Experience conducting research or analysing audience, engagement, or content performance data
- Familiarity with social media management, content publishing, or audience analytics tools
- Experience creating content for digital, social, or campus media platforms
- Experience working in a newsroom, media organisation, student publication, or related environment
- Familiarity with SEO, headline writing, or audience engagement strategies
Education
- Junior or Senior year preferred
- Major or coursework in Journalism, Broadcast Journalism, Communications, Digital Media, Media Studies, Marketing, or a related field preferred
Benefits The pay rate for this role in New York is $23.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits.