Description
We are looking for a Field Marketing Specialist to join our team in Wales for 12 months. As a Field Marketing Specialist, you will be responsible for supporting the strategic direction of the regional marketing team, driving relevance across key moments of need, and building mental and physical availability in image-driving outlets.
Responsibilities:
- Support Strategic Direction: Work closely with the Regional Marketing Manager to translate the regional field strategy into clear, actionable plans.
- Consumer Collecting: Develop and execute a local sampling plan, lead and coach a team of Student Marketeers, and plan and deliver impactful activations on and around campus.
- Event Marketing and Brand Activation: Build and execute a local 3rd-party event plan, bring national brand campaigns to life locally, and support the activation of Regional Big Moments.
- Opinion Leader Programmes: Manage IDOs, identify and build relationships with local opinion leaders, and seed product and invite them to brand experiences.
- Executional Excellence & Marketing Innovation: Support the development of new, locally relevant ideas, and lead creative sessions with Student Marketeers.
- Organisational Capabilities and Enabling Structure: Act as a role model, ensure the Student Marketeer programme has adequate population coverage, and maintain consistency with other field marketing regions.
- Driving Efficiencies: Manage the regional budget, support national operations in managing product stock, and maintain programme tools and POS materials.
Requirements:
- No degree necessary, we value attitude, talent, and experience over formal qualifications.
- Full driving licence required.
- English spoken and written.
- Strategic thinker with excellent communication and networking skills.
- Strong 'can-do' attitude, striving for perfection and attention to detail.
- Leadership skills with the ability to motivate and cultivate a strong team environment.
- Analytical mindset with solid planning, budgetary, and project-management competencies.
- Creative, with a track record of turning new ideas into practice and assessing results.
- Excellent communication skills, including presenting and training.
- Willingness to learn and commitment to people management and development.
- Self-confident, self-motivated, friendly, loyal, enjoys working with people, and able to handle stressful situations.
- Strong understanding of sport and culture scenes in the region.
- Ongoing understanding of consumer trends and insights.
- Some experience leading teams or managing people.
- Some experience in sales or working with commercial teams is an advantage.