Description
We are seeking a Paid Audio Specialist to join our growing marketing team at Wise. As we expand our audio advertising across new networks, platforms, and geographies, we need an organized, data-driven specialist to own the operational and analytical framework behind our global audio program.
In this role, you will manage day-to-day campaign operations,from trafficking creative and managing vendor billing to monitoring performance metrics and optimizing live campaigns. You will work closely with the rest of the Paid Audio team, our in-house analysts, and external media/ad tech partners to synthesize audio channel data into actionable insights, communicate cross-channel learnings, and help evaluate new opportunities for growth.
Key Responsibilities:
Operations & Campaign Management
- Own all operational aspects of Wise's audio advertising program, including campaign setup with media partners and ad tech vendors, trafficking creative assets, processing billing and invoicing, etc.
- Help maintain direct day-to-day relationships with publishers, agencies, and ad tech partners.
- Monitor campaign performance, track key KPIs and make recommendations for optimizations to hit targets.
Data Management & Cross-Channel Communications
- Collaborate with our in-house marketing analyst team to surface and understand audio channel data in an accessible and actionable way.
- Build and share monthly reporting with internal and external stakeholders.
- Communicate with other channels across the marketing tribe to share insights and learnings to help maximize campaign performance and uncover additional testing opportunities.
Expansion & New Opportunities
- Assist with scoping & sizing opportunities with new media partners, new audio platforms and new markets.
- Think innovatively as a marketer within a rapidly growing and still maturing marketing channel.
- Keep informed of audio industry trends and develop subject matter expertise to support the Paid Audio team’s global scaling ambitions.
Qualifications:
- At least 1 year of experience working in digital marketing and/or offline marketing.
- A curious and quick learner, a problem solver with a strong analytical mindset, and eager to use data to improve campaign performance.
- A clear communicator, with the ability to present and share information effectively with different teams.
- Organized with strong attention to detail.
- A self-starter who thrives on autonomy.
Additional Information:
- Familiarity with audio measurement and attribution platforms like Podscribe, Magellan, Claritas etc.
- Experience with Google Analytics, Lightdash, or similar data visualization tools.