Description
Matik is looking for a Sr. Demand Gen Manager to scale Matik's demand generation function. Reporting to the Head of Marketing, you'll be the architect of how we create, capture, and convert demand - scaling programs, infrastructure, and playbooks that grow marketing's pipeline engine.
Responsibilities:
- Own the strategy and manage the day-to-day execution of full-funnel marketing campaigns, driving inbound meetings and pipeline
- Design multi-touch customer journeys, and execute programs that nurture leads down the journey from prospect to customer
- Plan and manage paid media programs, including budget allocation, performance optimization, and ROI reporting
- Partner with content to develop high-converting assets and scale distribution across paid, organic, and owned channels
- Partner with the SDR team to align on lead quality, optimize handoff processes, and ensure marketing-sourced pipeline converts
- Build and execute ABM programs targeting key accounts in collaboration with the SDR team
- Own conversion funnel reporting and analytics, identifying optimization opportunities and implementing strategies to act on them
- Lead A/B testing strategies and execution across all channels
Basic Qualifications:
- 7+ years of demand generation or digital marketing experience
- Experience working in B2B space and generating demand for enterprise products
- Experience operating in a fast-paced, high-growth environment
- Strong analytical skills, and proven track record in making data-driven decisions
- Experience managing Hubspot as a core marketing ops tool
What Matik Offers:
- Opportunity to evolve and grow a proven solution to a real problem
- Fully remote working environment with flexible working hours
- Great environment for collaboration and growth
- Amazing benefits, including 100% paid coverage for employees, stipends for home internet and wellness, and reimbursements for home office equipment and learning & development