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From the employer's careers site First seen 27 Oct 2026 · Still live on 31 Oct 2026

Director, Go-To-Market (GTM) Strategy

HP Inc. Palo Alto, California executive full-time

Salary

$190,950 - $286,450 USD annually

Apply on HP Inc.

Description

We are looking for a senior strategy leader to define and advance HP's global go-to-market direction across regions, customer segments, portfolios, and routes to market.

The GTM Strategy Lead will shape multi-year commercial choices, connect strategy to execution, and help accelerate revenue growth, market share, margin performance, and coverage efficiency.

Responsibilities

  • Lead the creation, evolution, and execution of global and segment-level GTM strategies aligned with corporate priorities and long-term growth ambitions.
  • Develop multi-year roadmaps that integrate customer insights, market dynamics, competitive intelligence, portfolio choices, financial modeling, risk assessment, and execution dependencies.
  • Design and optimize segmentation, routes-to-market, coverage models, partner and channel approaches, portfolio focus, and GTM mixes using relevant strategic frameworks.
  • Frame enterprise-level choices that balance growth, margin, customer experience, coverage efficiency, investment requirements, and operational feasibility.
  • Lead high-impact, cross-functional strategy and transformation workstreams across Sales, Marketing, Product, Category, Finance, Operations, and Transformation.
  • Define OKRs, KPIs, and measurement frameworks that connect strategic intent to commercial performance and enable course correction.
  • Create executive-ready narratives, recommendations, and decision materials for VP and C-suite stakeholders.
  • Use AI-enabled analytics, automation, scenario modeling, Power BI, Excel, and M365/OpenAI agents to generate insight, improve decision quality, and scale strategy work.
  • Mentor and guide a team of experienced GTM strategy individual contributors.

Leadership scope and impact

  • Influence strategic and operational decisions with enterprise-wide commercial impact.
  • Lead and mentor approximately 4-6 GTM strategy individual contributors.
  • Operate as a strategic thought partner to senior functional, regional, and global leaders.
  • Resolve ambiguous, cross-functional, and global problems using incomplete data and evolving market conditions.

Requirements

  • A four-year degree or graduate degree in strategy, business, economics, finance, engineering, or a related field.
  • Typically 12+ years of relevant experience in strategy, management consulting, commercial planning, product, sales, marketing, business transformation, or related leadership roles.
  • Deep GTM expertise across segmentation, routes-to-market, coverage, channel and partner ecosystems, portfolio strategy, competitive intelligence, and multi-year commercial planning.
  • Demonstrated ability to shape complex strategies and convert them into prioritized roadmaps.
  • Strong financial and analytical capabilities.
  • Proven success influencing executives and aligning senior stakeholders.

Preferred capabilities

  • Experience applying AI, advanced analytics, and automation to strategic analysis and business decision-making.
  • Fluency with Power BI, advanced Excel, and modern M365 or OpenAI-enabled productivity tools.
  • Experience with major commercial transformation, coverage redesign, portfolio optimization, or operating-model change.

What success looks like

  • Clear, differentiated GTM choices that are grounded in customer, market, competitive, and financial insight.
  • Enterprise alignment around priorities, trade-offs, ownership, and measures of success.
  • Roadmaps that connect long-term strategy to practical execution.
  • Measurable improvement in commercial performance, decision quality, and the speed at which insights translate into action.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies

Skills

Required

Nice to have

Apply on HP Inc.